The B2B marketing landscape is shifting as teams increasingly apply account-based marketing (ABM) tactics to focus on precision and performance goals and better meet prospects’ and customers’ demands for personalized experiences via digital marketing strategies, including programmatic advertising.
In this new Tactics + Insights guide, Digiday and StackAdapt examine how marketers are using programmatic ABM to nurture audiences. With multichannel programmatic ads, B2B marketers reach highly customized target audiences wherever they consume content with personalized creative.
Download this new report to learn about:
- How teams are using attributes to define highly targeted custom audiences
- Effective programmatic strategies throughout the B2B funnel
- How marketers are maximizing campaign engagement and reach
Sponsored by StackAdapt