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The Trade Desk is betting part of its recovery on measurement nobody can argue with
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Special Projects
Digiday+ Research
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The Sports Marketing Playbook
How sports marketing has evolved.
The Sports Marketing Playbook
Sports media’s rising tide lifts niche ad tech firms
September 23, 2025
The Creator Economy
Sports rights owners are embracing YouTube creators as their next media partners
September 22, 2025
The Sports Marketing Playbook
Advertisers are already looking ahead to next year’s World Cup
September 10, 2025
The Sports Marketing Playbook
Dentsu’s latest deal signals rising holdco interest in NIL creators
August 11, 2025
The Sports Marketing Playbook
CMOs look for better measurement to justify sports sponsorship spending
July 28, 2025
The Sports Marketing Playbook
With sports driving the marketplace, David Levy and Chris Weil hope to clean up with HS&E
July 25, 2025
Digiday @ Cannes
Omnicom partners with Amazon and Meta to build on live content and live shopping
June 17, 2025
Digiday @ Cannes
Omnicom strikes partnerships at Cannes Lions with Disney and Walmart around harnessing live
June 16, 2025
The Sports Marketing Playbook
Brands get in on NBA Finals buzz as fan excitement ramps up
June 11, 2025
The Sports Marketing Playbook
Amid sports marketing’s gold rush, some brands are targeting niche fan communities
May 30, 2025
Member Exclusive
Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee
May 19, 2025
The Sports Marketing Playbook
Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business
May 13, 2025
The Sports Marketing Playbook
PwC’s Formula One-aided brand refresh hints at ‘safe harbor’ of live sports amid a potential economic crisis
May 1, 2025
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