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Gaming & Esports
Gaming & Esports
Why the IAB’s updated measurement guidelines could be a watershed moment for in-game advertising
June 14, 2022
Gaming & Esports
How Full Squad Gaming’s influencer-powered approach reflects the future of gaming and esports media
June 10, 2022
Gaming & Esports
Gaming and esports companies’ cheery earnings reports belie the industry’s profitability challenges
June 8, 2022
Gaming & Esports
“The largest acquisition we’ve had”: Why eFuse is acquiring esports media business Esports.GG
May 31, 2022
Gaming & Esports
As esports organizations widen their revenue streams, valuation continues to be a challenge
May 31, 2022
Gaming & Esports
Why Clarks enlisted influencers to bring users into its metaverse experience
May 24, 2022
Gaming & Esports
Quontic Bank’s metaverse outpost demonstrates the importance of brand utility in metaverse activations
May 20, 2022
Gaming & Esports
In-game advertising experts question Microsoft and Sony’s gaming advertising plans
May 18, 2022
Gaming & Esports
How the layoffs at Upcomer show the challenges of public ownership in esports media
May 16, 2022
Gaming & Esports
‘A lot of investment and commitment’: Manchester City ramps up esports efforts
May 16, 2022
Gaming & Esports
Why Snap and Saber Interactive are promoting the release of Evil Dead: The Game with an AR magazine cover
May 13, 2022
Gaming & Esports
Fortnite Creative’s creator economy represents the future of metaversal brand activations
May 12, 2022
Gaming & Esports
Game developers are angling to become the next big media owners — and brands are taking notice
May 11, 2022
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