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Gaming & Esports
Gaming & Esports
Why Netflix, Paramount+ and other streaming services are borrowing from gaming IP as the media wars heat up
October 3, 2022
Gaming & Esports
Why companies like iHeartMedia, NBCU rely on homegrown IP to build metaverse engagements
September 30, 2022
Gaming & Esports
The New York Times looks to gaming product to grow subscriptions
September 29, 2022
Gaming & Esports
Why a gaming and esports company is launching its own metaverse platform
September 26, 2022
Gaming & Esports
Why marketers should care about the blowback to G2 Esports’ sexism scandal
September 21, 2022
Gaming & Esports
‘Gaming is very much here to stay’: Why Axe body spray is taking a bigger swing at esports marketing
September 19, 2022
Gaming & Esports
How Estonia’s digital evolution could set it up for the metaverse
September 19, 2022
Gaming & Esports
Roblox rolls out new ad tools amid concerns around how companies market to children — the core users on the platform
September 13, 2022
Gaming & Esports
As the industry matures in a downturn, CFOs are becoming the MVPs of esports C-suites
September 9, 2022
Gaming & Esports
How G Fuel’s toxic working environment made the energy drink brand’s influencer marketers jump ship
September 7, 2022
Gaming & Esports
Why sports teams are borrowing from their gaming roots to enter the metaverse
September 6, 2022
Gaming & Esports
‘A whole new universe’: How Fortnite fits into Dragon Ball Z’s extended renaissance
September 2, 2022
Gaming & Esports
How esports grew up: An oral history
September 2, 2022
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