Gaming & Esports
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Why companies are using virtual concerts to introduce their users to the metaverse
September 21, 2021 • 5 min read -
As non-endemic brands eye the gaming space, a lack of industry standards is delaying their arrival
September 20, 2021 • 4 min read -
With user-generated content on the rise, platforms are emerging to support this new type of creator
September 17, 2021 • 5 min read -
Why Immortals Gaming Club is turning the esports merch game on its head with its zero-profit strategy
September 14, 2021 • 4 min read -
‘Explosive’: Why esports companies are leveraging Snapchat to reach mobile gamers
September 13, 2021 • 4 min read -
In Asia and beyond, mobile gaming is on the rise — and esports organizations are starting to take notice
September 9, 2021 • 5 min read -
Jacob Wolf takes esports expertise to podcasting as he continues to influence a new generation of writers
September 8, 2021 • 8 min read -
Mixed-reality sports companies are building the pastimes, and brand activations, of the future
September 6, 2021 • 4 min read -
Why metaverse builders want to create safe, consensual virtual worlds
September 2, 2021 • 3 min read -
Esports organizations dream up new ways to support competitors as they transition to content creation
August 31, 2021 • 4 min read -
Cheat Sheet: The esports events every marketer should know
August 30, 2021 • 7 min read