Gaming & Esports
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Event Recap: Gaming Advertising Forum, marketers enter the metaverse
October 8, 2021 • 8 min read -
How NASCAR is getting in on the race to develop a brand identity for the metaverse
October 8, 2021 • 3 min read -
As in-person events gradually return, DreamHack looks to become ‘a SXSW of games’
October 6, 2021 • 4 min read -
Why an exercise bike wants to bring gamified fitness to the metaverse
October 5, 2021 • 4 min read -
AT&T and 100 Thieves are bringing their partnership into the metaverse with the AT&T Station
October 1, 2021 • 5 min read -
State Farm’s motion-captured NBA2K mascot combines the virtual with the physical
September 30, 2021 • 3 min read -
The Rundown: Collegiate esports companies and organizations prepare for the future following a COVID-19 bump
September 28, 2021 • 6 min read -
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Why companies are using virtual concerts to introduce their users to the metaverse
September 21, 2021 • 5 min read -
As non-endemic brands eye the gaming space, a lack of industry standards is delaying their arrival
September 20, 2021 • 4 min read -
With user-generated content on the rise, platforms are emerging to support this new type of creator
September 17, 2021 • 5 min read -
Why Immortals Gaming Club is turning the esports merch game on its head with its zero-profit strategy
September 14, 2021 • 4 min read