Gaming & Esports
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Why esports companies are looking beyond competition as they invest more in live events
June 24, 2022 • 5 min read -
Why brand intellectual property mashups are becoming the ‘Stories’ of the metaverse
June 21, 2022 • 5 min read -
Why limited-time brand activations rule in Roblox — for now
June 21, 2022 • 5 min read -
Why brands shouldn’t lose sight of hyper-casual gaming as a growing and diverse ad environment
June 15, 2022 • 4 min read -
Why the IAB’s updated measurement guidelines could be a watershed moment for in-game advertising
June 14, 2022 • 4 min read -
As esports organizations widen their revenue streams, valuation continues to be a challenge
May 31, 2022 • 7 min read -
Why Clarks enlisted influencers to bring users into its metaverse experience
May 24, 2022 • 4 min read -
In-game advertising experts question Microsoft and Sony’s gaming advertising plans
May 18, 2022 • 4 min read