Gaming & Esports
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‘Brands follow where people are’: An oral history of the evolution of in-game advertising
December 28, 2021 • 9 min read -
Educators look to use metaverse platforms to bring serendipity to remote schooling
December 23, 2021 • 3 min read -
‘We’re at the white-hot center of the future of sport’: A Q&A with EA Sports svp Andrea Hopelain
December 22, 2021 • 6 min read -
Case Study: How SuperAwesome helped brands and developers engage young audiences safely in 2021
December 21, 2021 • 5 min read -
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As mobile esports activity heats up, everyone is following developers’ lead
December 10, 2021 • 3 min read -
Why Ralph Lauren — the man and the company — is already in the metaverse
December 8, 2021 • 4 min read -
Why some companies are bringing virtual items into physical space via AR and hologram technology
December 8, 2021 • 5 min read -
How esports org 100 Thieves will boost its M&A strategy with $60M in Series C funding
December 3, 2021 • 4 min read -
Myth buster: Misconceptions about the relationship between gamers and brands
December 2, 2021 • 5 min read