Gaming & Esports
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Why North Carolina is becoming the Silicon Valley of the metaverse
April 26, 2022 • 4 min read -
‘The model is shifting’: In esports, brand dollars increasingly follow the personalities
April 22, 2022 • 6 min read -
‘Everyone just got addicted to it’: How kids are using Roblox, in their own words
April 22, 2022 • 6 min read -
How a game development company wants to support the ‘future of marketing’ with content creators
April 20, 2022 • 5 min read -
How Roblox’s Layered Clothing makes the virtual world feel more real — and more attractive to brands
April 18, 2022 • 4 min read -
The protector: How Summer Scott has helped coach an esports industry into taking care of itself
April 14, 2022 • 9 min read -
In Graphic Detail: How do consumers really feel about the metaverse?
April 13, 2022 • 4 min read -
How esports organization Gen.G’s cross-market strategy helps attract new brand partnerships
April 11, 2022 • 4 min read -
IAB PlayFronts takeaways: Game advertising has arrived — and brands are playing catch-up
April 7, 2022 • 6 min read -
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How endemic esports publication Dexerto is making a bigger play for brand partnerships
March 30, 2022 • 4 min read