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Future of Measurement
Future of Measurement
Why some advertisers could be reluctant to get on board with Google’s modeled measurement train
September 28, 2021
Future of Measurement
A Spanish ad company wants to standardize OOH traffic metrics using satellites
July 20, 2021
Future of Measurement
‘The opportunity for attention’: Metrics firm Adelaide draws investment from bigwig media backers
July 16, 2021
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