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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

What influencer marketing really costs

June 5, 2017
The Creator Economy

Fearing brand safety turmoil, marketers are whitelisting influencers

May 30, 2017
The Creator Economy

The state of influencer marketing

May 26, 2017
The Creator Economy

Brands are using influencers like ad agencies

May 24, 2017
The Creator Economy

L’Oreal Paris UK’s Adrien Koskas on the why influencers are the new celebrities

May 22, 2017
The Creator Economy

A marketer’s guide to the tricks and hacks of influencers

May 15, 2017
The Creator Economy

How media agency Maxus is testing artificial intelligence

May 12, 2017
The Creator Economy

DiGiorno pizza used facial recognition to show how much people love pizza

May 3, 2017
WTF Series

WTF is an Insta pod?

April 28, 2017
The Creator Economy

Inside Activision’s ‘Call of Duty’ marketing playbook

April 26, 2017
The Creator Economy

Branded stickers are the new branded emoji keyboards

April 14, 2017
The Creator Economy

The latest important new role at publishers: The influencer wrangler

April 11, 2017
The Creator Economy

Why digital advertising is experimenting with blockchain

April 4, 2017

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