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Amid sports marketing’s gold rush, some brands are targeting niche fan communities

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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

Time Inc.’s Jen Wong: We want to be (digital) extroverts

January 25, 2017
The Creator Economy

How George Takei became an accidental influencer marketer

January 17, 2017
The Creator Economy

Third-party measurement comes to branded emojis and stickers

January 12, 2017
Marketing on Platforms

L’Oréal Paris is bringing Snapchat Spectacles to the red carpet for the Golden Globes

January 6, 2017
The Creator Economy

How Kiva became the gold standard in weed branding

December 20, 2016
The Creator Economy

How blockchain might be useful in marketing and advertising

December 15, 2016
The Creator Economy

Ogilvy & Mather UK wants to build a bot empire

December 12, 2016
The Creator Economy

The year in emojis, in 5 charts

December 9, 2016
The Creator Economy

Advertisers take a liking to 360-video ads

December 8, 2016
The Creator Economy

Overmonetized influencers and pesky millennials: What brands are worried about right now

December 7, 2016
The Creator Economy

The state of influencer marketing in 5 charts

December 1, 2016
The Creator Economy

‘All the different bits of tech’: Brands still struggle proving content marketing ROI

November 30, 2016
The Creator Economy

Dunkin’ Donuts, Wendy’s and other brands sound off on what works in live streaming

November 30, 2016

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