Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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How Hulu tapped into political turmoil to promote ‘The Handmaid’s Tale’
July 21, 2017 • 2 min read -
Finally, someone produces a decent tagline worth writing about
July 21, 2017 • 3 min read -
Shiseido Japan’s Daisuke Otobe: ‘Information has become a commodity’
July 14, 2017 • 2 min read -
‘In reality, we are a content company’: Football clubs embrace the role of digital publisher
June 12, 2017 • 3 min read -
Sports bar chain Tilted Kilt found sexy banner ads don’t click with users
June 8, 2017 • 3 min read