Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday Video: When it comes to making good video, publishers worry about resources and cost
At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox, Horoscope.com and Inquisitr how important video was to them, and the biggest challenges in making a video strategy work. Highlights:
- The biggest challenge with video is cost, especially when it’s high-quality video.
- It’s also difficult to figure out video for mobile, and using various formats in strategic ways.
- Resources are a concern, and making sure that creating long-form video content at scale is really what audiences want is key.
More in Future of TV
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.