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Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
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Digiday+ Future of Marketing Briefing
The Future of Marketing Briefing covered the latest in marketing for Digiday+ members.
Member Exclusive
‘Agencies will have to wait it out’: Client business uncertainty flows downhill
May 4, 2020
Member Exclusive
‘No way fourth quarter will save the year’: Agencies prepare for a long, painful road ahead
April 27, 2020
Member Exclusive
‘Agencies are probably near a breaking point’: How the current crisis exacerbates existing issues
April 20, 2020
Member Exclusive
How coronavirus puts brands talk of purpose to the test
April 13, 2020
Member Exclusive
With ads on hold, agencies face an identity crisis
April 7, 2020
Member Exclusive
Why this crisis will further change the job of the CMO
April 6, 2020
Member Exclusive
Finance is the new creative: Balance-sheet crunch leads ad and media businesses to seek new liquidity avenues
March 31, 2020
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