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WPP estimates commerce media spending to overtake TV this year

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Digiday+ Future of Marketing Briefing

The Future of Marketing Briefing covered the latest in marketing for Digiday+ members.

Member Exclusive

Marketing Briefing: ‘Ask for Austin, ask for Miami’: As marketers lean into OOH with people out and about, hot locations are changing

June 1, 2021
Member Exclusive

Marketing Briefing: Why marketers expect ‘a lot more exuberance in advertising this summer’

May 25, 2021
Member Exclusive

Marketing Briefing: ‘Sustained commitment’: Nearly a year later, agencies are updating employee diversity data

May 18, 2021
Member Exclusive

Marketing Briefing: As socializing returns, marketers will ‘adopt a hybrid model’ adding OOH, pop-ups back to the mix

May 11, 2021
Member Exclusive

Marketing Briefing: Marketers message around slowly returning to normalcy this summer after ‘the collective experiences we’ve lost’

May 4, 2021
Member Exclusive

Marketing Briefing: Now that iOS 14 has arrived, the uncertainties surrounding its impact become clear

April 27, 2021
Member Exclusive

Marketing Briefing: How marketers and agency execs are approaching vaccine awareness campaigns

April 20, 2021
Member Exclusive

Marketing Briefing: With Cannes Lions once again virtual, the ‘networking and dealmaking is likely the biggest casualty’

April 13, 2021
Member Exclusive

Marketing Briefing: How Fernando Machado’s long tenure at Burger King ‘absolutely broke the trend’

April 6, 2021
Member Exclusive

Marketing Briefing: ‘Proliferation of content’: Brands aim to be part of culture with a push into entertainment

March 30, 2021
Member Exclusive

Marketing Briefing: As Covid-19 restrictions ease in some states, marketers focus on regionality

March 23, 2021
Member Exclusive

Marketing Briefing: With more clarity on vaccines, brands are thinking about post-Covid advertising

March 16, 2021
Member Exclusive

Marketing Briefing: ‘A lot of confusion and trepidation’: Marketers mull a ‘privacy-first’ approach amid looming Google, Apple changes

March 9, 2021

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