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Digiday+ Future of Marketing Briefing
The Future of Marketing Briefing covered the latest in marketing for Digiday+ members.
Member Exclusive
Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
February 7, 2023
Member Exclusive
Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
January 31, 2023
Member Exclusive
Marketing Briefing: TikTok is making search a bigger focus, but marketers, agency execs say it’s early days
January 24, 2023
Member Exclusive
Marketing Briefing: For this year’s Super Bowl, marketers will seek to ‘stretch investment’ however they can
January 17, 2023
Member Exclusive
Marketing Briefing: How marketers are finding ways to use the latest buzzy AI tool, ChatGPT
January 10, 2023
Member Exclusive
Marketing Briefing: What will be the top marketing and advertising trends in 2023?
January 3, 2023
Member Exclusive
Marketing Briefing: Here are the top trends, issues marketers had to navigate throughout 2022
December 20, 2022
Member Exclusive
Marketing Briefing: Inflation pushes marketers to value messaging and ongoing sales promotions as they court ‘savvy shoppers’
December 13, 2022
Member Exclusive
Marketing Briefing: ‘The answer is no’: Why agencies need to reject RFPs with egregiously extended payment terms
December 6, 2022
Member Exclusive
Marketing Briefing: While World Cup is a ‘uniting event,’ sponsors play through branding fouls
November 29, 2022
Member Exclusive
Marketing Briefing: Meta continues to scoop up Black Friday and Cyber Monday ad budgets but TikTok tests are happening
November 22, 2022
Member Exclusive
Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’
October 18, 2022
Member Exclusive
Marketing Briefing: DTC brands join in on early holiday sales, say concentrated Black Friday sales make ‘less sense’
October 11, 2022
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