SHAPING WHAT’S NEXT IN MEDIA
Last chance to save on Digiday Publishing Summit passes is February 9
The 2023 Notebook
A 12-part editorial series that sets marketers, media buyers and publishers up for a successful 2023.
The overhaul of TV advertising’s upfront model is underway
TV ad buyers and sellers are unlikely to do away with the upfront anytime soon, if ever, but change is coming to advertising’s futures market.
January 6, 2023