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    Media Briefing: Publishers’ audience authentication strategies are put to the test

    April 11, 2024
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    Media Briefing: Ad buyers say it’s still too early for them to pick which alternative IDs to prioritize

    January 25, 2024
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    Future of TV Briefing: Why interactive ads occupy the streaming ad market’s mid-funnel

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    Marketing Briefing: In uncertain economic times, marketers are getting back to the ‘fundamentals’

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    Media Briefing: A timeline of media unions’ actions this quarter

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    Programmatic playbook: Omnichannel campaign strategies for an ecosystem in constant flux

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    Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV

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    Marketing Briefing: Here are the top trends, issues marketers had to navigate throughout 2022

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    Bubly presenta su primera nueva línea de productos en 6 años con miras a ganar clientes en la categoría de bienestar

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    July 13, 2023
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    Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets

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    Marketers continue to chase ‘authenticity,’ but what is it?

    November 2, 2022
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