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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Member Exclusive
Marketing Briefing: Meta continues to scoop up Black Friday and Cyber Monday ad budgets but TikTok tests are happening
November 22, 2022
Member Exclusive
Media Briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition
October 30, 2025
Digiday Awards
Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners
April 2, 2024
Looking Back/Ahead to 2024
A look at holding company 2024 ad spending forecasts
December 8, 2023
Marketing on Platforms
‘It’s just going to be a competition of attention’: Why performance marketers are shifting their priorities to build the brand
April 1, 2024
Brands in Culture
Arm & Hammer recurre a los influencers de TikTok para ayudar a los ‘millennials’ y a la generación Z en la temporada navideña
November 28, 2022
Business of TV
Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars
May 8, 2024
Member Exclusive
Media Buying Briefing: How Traction evolved into a marketing accelerator, and what that means
March 27, 2023
Member Exclusive
Media Buying Briefing: Looks like brand safety’s back on the menu
January 13, 2025
Member Exclusive
Marketing Briefing: What will be the top marketing and advertising trends in 2023?
January 3, 2023
The Creator Economy
Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI
October 11, 2024
Marketing on Platforms
Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it
February 1, 2023
Generative AI
AI Briefing: Index Exchange and Cognitiv integrate to use generative AI for programmatic curation
November 18, 2024
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