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As athletes embrace owned media properties, they’re pushing for more involved brand deals
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2685
Results for ‘tiktok’
Marketing on Platforms
YouTube’s upmarket TV push still runs on mid-funnel DNA
February 10, 2026
Member Exclusive
Marketing Briefing: Let’s end the year with a big recap of 2024’s marketing trends
December 17, 2024
Glossy
Cómo Urban Skin Rx planea aumentar su base de clientes Gen-Z y Gen-Alpha
February 15, 2024
Glossy
Essence Makeup se inclina por los contenidos de larga duración en TikTok con sus ‘Effortful Makeup Awards’
September 20, 2023
Member Exclusive
Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles
March 19, 2024
The Creator Economy
The creator is splintering as AI forces a new reckoning
October 13, 2025
Navigating Economic Instability
‘There seems to be a mind shift’: Advertisers keep ad spending flexible as uncertainty persists
January 29, 2026
The Creator Economy
Advertisers expand affiliate efforts as creator marketing matures
July 24, 2025
The Creator Economy
Los creadores de TikTok aprovechan con mayor constancia el contenido gastronómico y las marcas lo notan
November 28, 2023
The Creator Economy
After keeping them at arm’s length, sports brands are opening the door to creators
August 30, 2024
Marketing on Platforms
How Amazon’s payout structure for influencers puts a spotlight on creators’ low pay
August 31, 2023
Media
After an oversaturation of AI-generated content, creators’ authenticity and ‘messiness’ are in high demand
January 14, 2026
Marketing on Platforms
‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims
January 13, 2026
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