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2377 Results for ‘tiktok’

Brands in Culture

Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth

October 24, 2024
Marketing on Platforms

Con la creciente lista de problemas de TikTok, ¿deberían los profesionales del marketing pensarlo dos veces antes de utilizar esta plataforma?

January 25, 2023
Brands in Culture

Arm & Hammer enlists TikTok influencers to help millennials, Gen Z with holiday laundry

November 28, 2022
Member Exclusive

Marketing Briefing: How the meaning of ‘viral’ has changed with social media fragmentation, overuse of the word

December 5, 2023
Future of TV Week

The Future of TV Episode 3: Spotlight on social video

April 25, 2023
Member Exclusive

Future of TV Briefing: How soft will this year’s TV upfront cycle be? Timing will tell

March 22, 2023
Member Exclusive

Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing

August 26, 2024
Marketing on Platforms

Prioritizing TikTok, agencies move away from creating content for Instagram, YouTube

October 24, 2022
Member Exclusive

CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

May 1, 2025
The Creator Economy

In Graphic Detail: Virtual influencers click with young audiences, yet brands’ interest wanes

September 11, 2025
Advertising around Politics

As Trump returns to the White House, media buyers clamp down on brand safety

January 22, 2025
Glossy

E.l.f Cosmetics debuta en Roblox

November 9, 2023
Member Exclusive

Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay

April 30, 2024

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