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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Member Exclusive
Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?
May 10, 2021
Member Exclusive
How TV networks are setting up for the expanding ad-supported streaming war
September 23, 2020
Marketing on Platforms
How TikTok is taking lessons from the record industry in building a media business
June 2, 2020
Sponsored
Solving content moderation requires humans, AI is not good enough
October 25, 2020
Marketing on Platforms
From Takeovers to Topview ads, what it costs to advertise on TikTok
May 29, 2020
Member Exclusive
‘They got the memo’: Quibi changes tone, tact after failed debut
August 12, 2020
Marketing on Platforms
Chili’s is buying ads on TikTok in an effort to attract younger customers
March 9, 2020
Awards
Médecins Sans Frontières UK, Tastemade and Rexona are DMAAE winners
December 3, 2020
Marketing on Platforms
TikTok is testing a ‘shop now’ button for influencer videos
April 30, 2020
Media
Goodbye to blowouts: The U.S. market for hair tool and appliance brands declined in 2020
December 31, 2020
Brands in Culture
Twitch emerges as rising platform for beauty brands
October 27, 2020
Member Exclusive
‘Stop asking for a ‘viral’ anything’: Why Ocean Spray’s successful meme can’t be replicated
October 12, 2020
Media
How advertisers are using TikTok during the recession
May 18, 2020
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