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2557 Results for ‘tiktok’

Member Exclusive

Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go

February 21, 2022
Member Exclusive

Future of TV Briefing: How top-tier streamers are setting their ad prices and why they’re likely to rise higher

November 10, 2021
Member Exclusive

Marketing Briefing: As brands reassess in-housing needs, the war for talent with agencies nearing détente

June 14, 2022
Business of TV

Why Overtime’s Elite basketball league is using social audience interest to find a live TV rights buyer

March 15, 2022
Experimental Channels

‘The sky’s the limit’: How Girls Who Code is using digital experiences to expand its reach

March 11, 2022
Publishing in the Platform Era

As gray area between ads and paid influence grows, Mozilla calls on TikTok to tighten controls on political videos

June 4, 2021
Member Exclusive

Marketing Briefing: ‘Trifecta of industry buzz’: Marketers remain bullish on TikTok despite rising costs

June 15, 2021
Brands in Culture

‘If there’s a good reaction then we create it’: Inside Jaja Tequila’s ‘reactive’ approach to advertising as the brand aims to boost brand awareness

March 28, 2022
Future of TV

YouTube’s creator fund for YouTube Shorts will not exclude videos posted to other platforms

August 6, 2021
Marketing on Platforms

‘Going through the whole marketing funnel’: Why L’Oréal is turning to TikTok for commerce boost

June 7, 2021
Member Exclusive

Marketing Briefing: As Juneteenth nears, some brands’ lack of diversity shows in their performative marketing

May 31, 2022
Member Exclusive

Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability

September 26, 2022
Retail Revolution

In graphic detail: How influencers drive social commerce sales

May 11, 2022

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