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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Experimental Channels
‘Make a splash in a saturated market’: Why a startup investment platform is eyeing OOH to boost brand awareness
April 22, 2022
Member Exclusive
CMO Summit Recap: Marketers brace to take on the metaverse in a big way
February 14, 2022
Privacy
The Rundown: Twitter’s whistleblower highlights concerns with Chinese ad revenue, security concerns in Senate hearing
September 13, 2022
Member Exclusive
Future of TV Briefing: Ad-supported streaming enters the broadcast era
May 4, 2022
Member Exclusive
Media Briefing: Black-owned media execs are watching whether advertisers’ diversity commitments will withstand a recession
July 14, 2022
Member Exclusive
Media Briefing: The top trends in publishers’ businesses since the start of 2022
March 10, 2022
Member Exclusive
Media Briefing: Parallel path tests are publishers’ best tool for selling advertisers on first-party data offerings
June 22, 2023
Content & Commerce
A medida que los gigantes de las redes sociales compiten con vídeo, Dispo espera destacarse en fotografía
August 25, 2022
Experimental Channels
‘It has to be value-centric’: How a regional food brand leverages organic social strategy to boost brand awareness
May 11, 2022
Brand Safety
Twitter leads the third Media Responsibility Index, as Mediabrands/MAGNA mulls expanding beyond just social media
February 2, 2022
Publishing in the Platform Era
As gray area between ads and paid influence grows, Mozilla calls on TikTok to tighten controls on political videos
June 4, 2021
Member Exclusive
Media Briefing: Ad spending is slowing, but it’s a return to ‘normal’
May 4, 2023
Beyond Ads
‘Everyone is dabbling’: Outback wants to reach younger diners through NFTs and college sports
July 15, 2022
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