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GLP-1 draws pharma advertisers to double down on the Super Bowl
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SHAPING WHAT’S NEXT IN MEDIA
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Results for ‘tiktok’
Retail Revolution
IKEA’s chief digital officer on how it’s using AI to personalize online shopping, working with influencers
November 7, 2022
Glossy
Cómo Coach utilizó activaciones minoristas globales para popularizar un producto estrella
May 18, 2023
Glossy
Sally Beauty celebra el cabello de los afroamericanos en su campaña del Mes de la Historia Negra
February 3, 2023
Marketing on Platforms
Mientras Snap se reestructura, los profesionales del marketing creen que debe centrarse en la realidad aumentada, su principal diferenciador
September 1, 2022
Modern Retail
‘Una construcción sin caducidad’: Detrás de la campaña global de marketing Prime de Amazon
September 6, 2023
Member Exclusive
Media Buying Briefing: A comprehensive look at the holding companies’ AI strategies and investments to date
July 31, 2023
Member Exclusive
Marketing Briefing: ‘The situation is ever-evolving’: Advertisers pivot, pause ad placements and creative amid invasion of Ukraine
March 1, 2022
Member Exclusive
Marketing Briefing: Q&A with inclusive marketing strategist Lola Bakare on Black History Month and how brands should not be ‘just about getting it done’
February 22, 2022
Future of TV
Instagram’s video ad-revenue sharing program has underwhelmed participating publishers
February 14, 2022
Media
NBC News, Washington Post, SmartNews apps retool content packaging ahead of midterms
November 2, 2022
Marketing on Platforms
How a viral TikTok gave Covergirl a ‘whole new angle’ to pitch a classic product and way to work with influencers
October 28, 2021
Marketing on Platforms
How 2021 taught Gallery Media to quickly adapt its TikTok playbook
November 23, 2021
Experimental Channels
Why a startup snack and wellness brand is investing more in OOH advertising after viral moment success
May 4, 2022
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