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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Content & Commerce
Confessions of a holiday gift guide writer
December 19, 2022
Marketing on Platforms
Inside Crumbs’ return as a digital bakery store appealing to Gen Z
November 15, 2022
Digiday Awards
Hearts & Science, Spectrum Reach, Champion, Madewell and Comfort Dental are finalists for this year’s Digiday Media Buying & Planning Awards
April 4, 2023
Brands in Culture
Why DTC gifting brand Fresh Sends is focusing on organic content, growing in-house creative team
July 22, 2022
Member Exclusive
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
September 7, 2022
Marketing on Platforms
Reddit ramps up plans for performance dollars — but is it enough to entice advertisers?
June 16, 2023
Marketing on Platforms
Despite Snapchat’s efforts, creators still don’t see it as a priority
November 21, 2022
Generative AI
AI Briefing: In a tech twist, teens say their parents know more about AI than them – at least for now
November 20, 2023
Gaming & Esports
How Roblox’s Partner Program is helping the platform assert its legitimacy as a marketing channel
July 11, 2023
Member Exclusive
Future of TV Briefing: Inside Netflix’s ongoing talks with agency executives about its ad-supported plans
August 17, 2022
Marketing on Platforms
‘Our plan is to spend a lot more’: Inside online baby registry Babylist’s TikTok strategy
April 15, 2022
Content & Commerce
Social platform Spill launches new beta iOS app with a ‘meme-forward’ aesthetic
June 12, 2023
Publishing in the Platform Era
Publishers prime their YouTube Shorts strategies ahead of next year’s revenue-sharing program
December 12, 2022
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