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12944 Results for ‘social’

Marketing on Platforms

‘Being off the platform speaks to our commitment’: And The North Face’s ad boycott won’t stop at Facebook

June 24, 2020
Brands in Culture

How China’s swift recovery boosted it to fashion capital status

December 28, 2020
Marketing on Platforms

‘No one is rushing to commit Q4 budgets’: With its future in the U.S. increasingly uncertain, media buyers are holding back spending on TikTok

August 12, 2020
Media

‘An unprecedented period of Darwinian experimentation’: As sports return, Twitter eyes ad boost

September 18, 2020
Beyond Ads

Pinterest testing new co-sold, revenue-share ad model for publishers with Tastemade

July 2, 2020
Member Exclusive

Media Briefing: Publishers’ and platforms’ businesses settle into the new normal

February 18, 2021
Publishing in the Platform Era

‘Hard to say what flips the switch’: Publishers are building voter hubs to spread information, grow engagement

September 8, 2020
Data Regulation

Cheat sheet: What to expect in state and federal privacy regulation in 2021

February 1, 2021
Marketing on Platforms

‘Easier for brands to engage with the platform’: Inside TikTok’s revamped pitch to advertisers

June 29, 2020
Marketing on Platforms

‘Time to test multiple offers’: Why Black Friday and Cyber Monday advertising is coming earlier than ever this year

November 20, 2020
Managing Through Crisis

Nobody in elevators, fewer gag lines: How an agency is remaking its ads to fit the coronavirus era

July 28, 2020
Marketing on Platforms

‘We’re netting out with higher revenue’: Publishers reaping the benefits of Snapchat’s strong second half

November 25, 2020
Content & Commerce

How Cosmo is building brand affinity with younger audiences through its focus on commerce

November 25, 2020

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