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The advertiser’s guide to campaign optimization | Tactics and insights for improving digital performance through data
June 4, 2024
Brands in Culture
JCPenney throws ad dollars at live sports to broaden its media mix as the industry waits for scripted TV to return
October 11, 2023
The Business of AI
Adobe debuts new icon as a ‘nutrition label’ for generative AI content
October 11, 2023
Marketing on Platforms
Así es el enfoque educativo de Neutrogena en TikTok para ganarse a la Generación Z
September 12, 2023
Member Exclusive
Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?
January 23, 2023
Glossy
Chanel se dirige a la Generación Z con una nueva campaña y un juego móvil del perfume ‘Chance’
January 24, 2024
Evolving Agencies
Why Prudential’s chief brand officer believes in-house media team drives efficiency, consistency and agility
August 14, 2023
Publishing in the Platform Era
BuzzFeed expands creator network to produce more content while keeping fixed costs down
June 26, 2023
Brands in Culture
Florist brand uses video to connect with families during the holiday season
December 7, 2022
Brands in Culture
With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?
March 15, 2024
Modern Retail
Por qué Keurig y Nespresso se inclinan por el café helado en casa
July 24, 2023
Member Exclusive
Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront
July 10, 2023
Member Exclusive
Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns
April 9, 2024
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