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6054 Results for ‘mobile’

Sponsored

Publishers will lead the charge as cookie-less advertising becomes the norm

November 24, 2020
The Programmatic Marketer

To find new privacy-compliant data sets, Activision turns to data clean rooms

June 16, 2021
WTF Series

For the IDFA-curious, WTF is Apple’s SKADNetwork?

February 8, 2021
Member Exclusive

Marketing Briefing: With agencies and brands hiring at the same time there’s now a ‘war for talent’

August 10, 2021
Member Exclusive

Media Buying Briefing: It’s too soon to declare RIP to the RFP, but some are agitating for change

August 9, 2021
The Programmatic Publisher

‘They will need to use multiple routes’: Shifts appear in the publisher-SSP union, as alternative identifiers proliferate

July 22, 2021
Member Exclusive

Future of TV Briefing: How the creator economy’s power balance has shifted since the era of multichannel networks

December 1, 2021
Sponsored

Putting the emphasis on deterministic targeting, the US is an outlier

May 20, 2021
Marketing on Platforms

‘She can move mountains’: How Jeremi Gorman brought collaboration to the forefront at Snap

March 26, 2021
The Long Goodbye

How the new CEO of the IAB Tech Lab plans to support a responsible digital ad ecosystem

September 22, 2021
Life Beyond the Cookie

The jig is up: The end of the identity workaround

December 28, 2020
Sponsored

People-based identifiers are driving personalized customer experiences

March 2, 2021
Programming & Production

YouTube creators are seeing connected TV’s viewership share increase

November 6, 2020

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