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2881 Results for ‘metrics’

Sponsored

AI doesn’t fix measurement — it raises the stakes for CMOs

February 24, 2026
Brand Safety

News U.K. rethought brand safety, and is starting to profit from it

March 4, 2025
Retail Media Rewritten

Best Buy will allow advertisers to ‘take over’ the in-store shopping experience

September 26, 2025
Member Exclusive

Research Briefing: Amazon faces retail media competition from Walmart and Target

June 27, 2024
Beyond Ads

Joy Robins on how she’s steering The New York Times’ ad business into the wave of change

October 31, 2023
Sponsored

How media companies are escaping the digital ad tech maze to meet the demand for cross-platform campaigns

September 17, 2025
Sponsored

How brands are driving holiday conversions with automation and creator partnerships

September 16, 2025
Retail Revolution

Ads are coming to Best Buy stores — including on entrances, walls and checkout counters

September 16, 2025
The Programmatic Marketer

PubMatic adopts Adelaide’s attention metrics to create ‘supply chain 2.0’

December 16, 2022
Marketing

When it comes to ads, Apple isn’t playing coy anymore

April 18, 2025
Brands in Culture

Amid tariff upheaval, marketers look to AI solutions to eke out creative gains

April 17, 2025
Zero-click Future

In Graphic Detail: The state of AI referral traffic in 2025

December 22, 2025
Evolving Agencies

How one independent agency has watched the industry evolve over the last decade

January 15, 2024

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