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2488 Results for ‘global creative’

Looking Back/Ahead to 2024

What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024

December 21, 2023
Looking Back/Ahead to 2024

Holding companies vs. independent agencies: who beat who in 2023?

December 20, 2023
Marketing on Platforms

As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts

January 17, 2025
The Creator Economy

The Independent bets big on individual talent-led verticals with the launch of Independent Studio

April 2, 2025
The Creator Economy

Influencer shops hope to entice creators with talent platforms that offer CTV, AI features

December 17, 2024
The Business of AI

OpenAI’s bold vision for ChatGPT seems poised for a familiar business model: ads

May 26, 2025
Sponsored

The state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TV

April 30, 2025
Gaming & Esports

A year after a revamp by Epic Games, the Fortnite ecosystem is having its YouTube moment

May 30, 2024
Work Life

Former Nike employees are ‘elated’ over new CEO Elliott Hill

September 23, 2024
Gaming & Esports

The Rundown: Why anime is having a marketing moment in 2024

March 15, 2024
The Creator Economy

Incoming teen social media ban in Australia puts focus on creator impact and targeting practices

December 6, 2024
Member Exclusive

Marketing Briefing: The case for and against Omnicom acquiring IPG

December 10, 2024
Member Exclusive

Marketing Briefing: Brands set to focus on influencer and OOH activity at Wimbledon

June 25, 2024

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