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Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win
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    2534 Results for ‘global creative’
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    How the semantics of search are changing amid the zero-click era

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    Why commerce media networks are making a bigger play at Cannes Lions 2024

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    Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026

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  • Gaming & Esports

    WPP and Roblox strike new global content and advertising partnership

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    When it comes to TV, advertisers shouldn’t conflate effectiveness with efficiency

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  • Member Exclusive

    Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments

    June 3, 2024
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