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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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2561
Results for ‘global creative’
Sponsored
H&M, Nike and other brands use AI to duplicate celebrities and drive original storytelling
September 15, 2025
Brands in Culture
In the age of AI content, The Super Bowl felt old-fashioned
February 10, 2026
Digiday @ Cannes
Cannes Briefing: A sunburned reckoning
June 16, 2025
Strategizing for the Future
Coca-Cola quietly considers moving its North American media out of WPP
March 7, 2025
The Creator Economy
‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy
July 20, 2026
Marketing on Platforms
Platform and agency execs recommended must-reads to unwind during busy periods
August 29, 2025
Digiday @ Cannes
Cannes Briefing: What the ad industry isn’t saying about AI
June 19, 2025
The Creator Economy
CTV players hope importing social assets can lower brands’ barrier to entry
October 3, 2025
Evolving Agencies
‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away
August 6, 2026
Brands in Culture
Why Oatly’s marketers prefer cultural signals to focus groups
June 4, 2025
Business of TV
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
June 24, 2026
Member Exclusive
Future of Marketing Briefing: Why Bose is building an entertainment company
July 3, 2026
Member Exclusive
Ad Tech Briefing: Walmart’s Vibe deal is a reminder not to spend too long courting Madison Avenue
June 30, 2026
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