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From brand deals to equity deals: creators want a stake, not just a fee
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  • Beyond Ads

    ‘The essence of consulting is bespoke content’: Bleacher Report Football and Puma release hip-hop track

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    ‘Ad money is pocket money’: Media companies get more creative with short-form monetization

    December 7, 2018
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    2019 Outlook: Pinterest shows it’s finally ready to grow its business

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  • Brands in Culture

    SAP’s Alicia Tillman: The focus of B2B marketing has gone from decision-makers to consumers

    January 3, 2019
  • Audio Anywhere

    Inside Studio71 UK’s podcast push

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  • Marketing on Platforms

    ‘They just don’t want any competition’: Snapchat creators say they’re getting fewer brand deals

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    ‘Crazy-making’: Small cuts and the possibility of big changes fray Conde Nast morale

    January 17, 2019
  • Stylist
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    ‘It’s sexy, mysterious, and valuable’: Ad agencies are offering data science courses to brands

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    With new ownership, Fortune seeks to diversify revenues

    January 4, 2019
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    Crowdfunding is making a DTC comeback

    February 22, 2019
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    Marketing 2019: The year of consolidation arrives in force

    December 11, 2018
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