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2538 Results for ‘global creative’

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How 5G and immersive experiences are changing live event participation

November 10, 2020
Media

In memoriam: A round-up of the media companies we lost in 2020

December 30, 2020
Media

Diversity ‘is a commercial imperative now’: Brand Advance CEO Chris Kenna

October 13, 2020
Member Exclusive

‘Emotions are so heightened’: Why the election fallout hammers home the need for marketers to act responsibly

November 9, 2020
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Privacy changes are ushering in a new era of adtech collaboration

November 15, 2020
Member Exclusive

‘There wasn’t a huge shift’: TV upfront market did not undergo expected overhaul this year

September 9, 2020
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B2B events were broken before the pandemic, their online reinvention is creating positive change

September 20, 2020
Beyond Ads

‘This is a tricky job for humans’: How Meredith used AI and contextual data to build Campbell’s a new campaign

October 26, 2020
Media

‘Lots of halo effects’: The Financial Times’ virtual lifestyle festival pivots focus to U.S., global audience

August 14, 2020
Sponsored

Can automated self-serve ad sales slash publishers’ overhead?

November 1, 2020
Media

‘We’re at the crux of it’: How TikTok rival Triller is brashly pitching advertisers

October 12, 2020
Media

‘Asymmetrical in every sense’: The latest console wars see Sony and Microsoft pursue diverging battle plans

September 25, 2020
Member Exclusive

‘Impossible to say’: Marketers struggle with logistics and divining what Super Bowl ad themes will click with consumers

December 8, 2020

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