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How USA Today Co. is trying to beat AI Overviews on World Cup news
Media
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Future of TV
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3134
Results for ‘display ads’
Member Exclusive
Digiday Research: Where publishers get their revenues, Fall 2018
October 15, 2018
Marketing on Platforms
‘A place of positivity’: How Imgur pitches advertisers
January 4, 2019
Publishing in the Platform Era
Apple News officially lets publishers use Google’s DoubleClick to serve ads
May 11, 2018
Member Exclusive
Japan’s cashier-free future
February 15, 2019
Marketing on Platforms
Inside Facebook’s bid to woo TV advertisers
November 1, 2019
Modern Retail
On Prime Day, Amazon is prioritizing exclusive products and first-party vendors
July 16, 2019
Media
Guide to European regulators’ war with the tech platforms
July 8, 2019
Subscriptions
Publishers pour money into paid marketing for their subscription products
October 10, 2019
Future of TV
Hulu will run on-screen banner ads when people pause shows
January 31, 2019
The Programmatic Publisher
Publishers enjoy short-term CPM spikes up to 50% in first few days of Google’s first-price auction rollout
September 18, 2019
Subscriptions
Publishers are beefing up ad buying chops to support subscription ambitions
September 19, 2019
Subscriptions
The Financial Times promotes ‘the new agenda’ in a new brand marketing campaign
September 17, 2019
Member Exclusive
‘I worry that the world is going to end’: How Gen Z became Generation Doom
September 17, 2019
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