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94 Results for ‘cpa’

Content & Commerce

How sportsbooks and publishers are rethinking the terms of content-based sponsorships

October 4, 2022
Marketing on Platforms

TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales

October 16, 2023
Sponsored

The state of data-driven decision-making for CPG brands: How marketers are finding the clearest data signals to maximize advertising effectiveness

February 24, 2025
Member Exclusive

CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms

May 9, 2024
Sponsored

Marketers are automating CTV campaign optimization to drive revenue

June 29, 2023
Retail Revolution

Amazon, Walmart, Instacart continue to compete as agencies add more commerce media ad dollars to their carts

July 24, 2023
Member Exclusive

Media Briefing: The pros, cons of three pricing models for publisher, sportbook content deals

September 29, 2022
Marketing on Platforms

How the TikTok Shop pitch has gone down with marketers

September 20, 2023
The Programmatic Publisher

‘We felt uncomfortable with the lack of control’: How DPG Media is reducing its reliance on Google ad tech

July 12, 2023
Español

TikTok promociona sus audiencias personalizadas entre los anunciantes para impulsar las ventas del Black Friday y el Cyber Monday

October 16, 2023
Content & Commerce

‘The juice is not always worth the squeeze’: Publishers evaluate cost-per-click pricing models in their commerce businesses

June 27, 2022
The Creator Economy

Why some creators find navigating taxes so challenging as they establish their freelance businesses

September 8, 2023
Member Exclusive

Pitch deck: How WeAre8 presents itself to advertisers as it launches in the U.S.

August 10, 2023

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