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94 Results for ‘cpa’

Marketing on Platforms

OpenAI turns on cost-per-action ads inside ChatGPT

May 28, 2026
Digiday Publishing Summit

Why 1440 prefers CPMs for its newsletter business over other pricing models

March 26, 2025
Marketing on Platforms

OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding

May 5, 2026
Zero-click Future

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

April 15, 2026
Member Exclusive

Pitch deck: Pinterest’s Performance+ AI tool makes its case

June 26, 2025
Marketing on Platforms

WTF are brand health metrics?

May 5, 2026
Sponsored

How curation is causing a paradigm shift across programmatic advertising

August 7, 2025
Member Exclusive

Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns

July 9, 2025
The Business of AI

ChatGPT ad delivery struggles are testing advertiser patience

June 2, 2026
Marketing on Platforms

‘Maybe ChatGPT is a different kind of a place’: Why OpenAI is saying no to search budgets — for now

May 6, 2026
The Business of AI

WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market

June 5, 2025
Zero-click Future

As industry anticipates AI search ads, buyers scrutinize Google’s AI Max

December 11, 2025
Marketing on Platforms

As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed

May 26, 2026

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