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94 Results for ‘cpa’

Life Beyond the Cookie

More brands are blending deterministic and probabilistic data for hybrid targeting approaches

April 3, 2025
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How deep learning is transforming advertising with precision, privacy and performance

February 27, 2025
Member Exclusive

Pitch deck: How Amazon is talking to marketers about Performance+

May 22, 2024
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Q&A: How advertisers are optimizing CTV ad spend and measuring success

July 10, 2024
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How non-endemic commerce media unlocks new opportunities for brands and retailers: A WTF explainer guide

July 8, 2025
Member Exclusive

Research Briefing: Marketers are set to increase their upfront spending this year

May 16, 2024
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Future of TV Briefing: Why interactive ads occupy the streaming ad market’s mid-funnel

October 16, 2024
Life Beyond the Cookie

Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation

March 19, 2024
Member Exclusive

Future of TV Briefing: 5 trends to track in this year’s upfront market

June 5, 2024
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Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession

May 8, 2024
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CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

August 12, 2025
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WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient

June 12, 2025
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How publishers and advertisers are successfully implementing the next generation of AI

September 27, 2023

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