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1464 Results for ‘comScore’

The Programmatic Publisher

Fewer advertisers means more bad ads from ad exchanges

May 14, 2020
Content & Commerce

‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice

August 3, 2020
Subscriptions

‘There are so many cool things we could do’: Publisher interest in subscription-driving bundles simmers

August 11, 2020
Member Exclusive

‘Contextual on steroids’: How Insider is tracking and scaling audience behavior using first-party data

July 29, 2020
Publishing in the Platform Era

U.K. entertainment title Digital Spy looks to use Apple News+ to boost global reach

July 29, 2020
Media

How food publishers are giving back to the restaurant industry

April 6, 2020
The Programmatic Publisher

UK newspaper group Reach finds ads perform better on coronavirus content

May 5, 2020
Beyond Ads

Trusted Media Brands pitches hybrid affiliate-sponsorship deals

March 24, 2020
The Programmatic Publisher

As publishers clean up automated supply chains, education-title Chegg cut ad resellers and saw no negative impact on revenue

July 2, 2020
Media

In two months, The Washington Post’s coronavirus newsletter is its most popular

May 15, 2020
The Programmatic Publisher

‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

July 7, 2020
Content & Commerce

Expanded consumer tech coverage helped CNET increase commerce revenue 100%

January 13, 2020
Life Beyond the Cookie

‘It’s a crutch’: South China Morning Post is the latest publisher to swear off third-party data

June 29, 2020

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