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1464 Results for ‘comScore’

Marketing on Platforms

Yahoo’s latest redesign could help the website reignite advertisers’ interest

April 1, 2021
Member Exclusive

Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

November 21, 2022
Life Beyond the Cookie

Brands turn to loyalty programs to ease into a post-cookie world

April 2, 2021
Sponsored

In the wake of COVID, sports fans have gone social

October 22, 2020
Media

‘Exhaustion around the pandemic’: Parenting publishers find value in a break from COVID coverage

April 5, 2021
Subscriptions

Four years into a subscription strategy, Medium still doesn’t spend money to acquire subscribers

March 30, 2021
Modern Newsroom

The Washington Post staffs up in Asia and Europe to relieve pressure from U.S. breaking news teams

April 13, 2021
Publishing in the Platform Era

Ad buyers see potential in Gannett-McClatchy local ad network’s pitch to national brands

February 22, 2021
Member Exclusive

Media Briefing: Publishers tap blockchain technology for new revenue possibilities, like sponsorship sales

August 26, 2021
Subscriptions

Why ESPN decided to put some of its top writers behind the ESPN+ paywall

February 16, 2021
Beyond Ads

What Mel Magazine’s fate means for brand-owned publications and why it’s bad for journalism

March 31, 2021
Member Exclusive

Media Briefing: Following Google’s cookie-killing extension, publishers focus on confronting Apple’s Safari problem

August 12, 2021
Modern Newsroom

‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionized

April 26, 2021

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