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AI ‘girlfriend ads’ are fueling a new wave of MFA sites
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Special Projects
Digiday+ Research
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1413
Results for ‘behavioral targeting’
Sponsored
Marketers are using location data to spot ad fraud
November 20, 2019
Marketing on Platforms
Direct-response advertisers report some early success with Snapchat’s dynamic ads
January 20, 2020
Marketing on Platforms
Snapchat’s targeting direct-response advertisers with new dynamic ads product
October 17, 2019
Sponsored
How to use first-party data to drive revenue in the subscription economy
December 2, 2019
The Programmatic Publisher
To woo brands, UK publisher alliance Ozone beefs up contextual targeting
August 7, 2019
Life Beyond the Cookie
As Apple stakes out an aggressive pro-privacy stance, Google occupies middle ground
November 13, 2019
Retail Revolution
Best Buy touts first-party data capabilities as it looks to build its media business
October 14, 2019
The Programmatic Publisher
The Telegraph is moving beyond clicks to convince marketers its ads work
November 20, 2019
Subscriptions
Publishers pour money into paid marketing for their subscription products
October 10, 2019
The Programmatic Marketer
Firefox browser will block the IAB’s DigiTrust universal ID
November 26, 2019
Data Regulation
‘It’s a balancing act’: Media buyers want contextual targeting features to evolve further
July 4, 2019
Data Regulation
Advertising casualties of the pivot to privacy
August 26, 2019
Future of TV
Tastemade expands 24-hour TV channel to the UK
November 6, 2019
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