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AI ‘girlfriend ads’ are fueling a new wave of MFA sites
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    1413 Results for ‘behavioral targeting’
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    Marketers are using location data to spot ad fraud

    November 20, 2019
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    Marketing on Platforms

    Direct-response advertisers report some early success with Snapchat’s dynamic ads

    January 20, 2020
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    Snapchat’s targeting direct-response advertisers with new dynamic ads product

    October 17, 2019
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    How to use first-party data to drive revenue in the subscription economy

    December 2, 2019
  • The Programmatic Publisher

    To woo brands, UK publisher alliance Ozone beefs up contextual targeting

    August 7, 2019
  • Life Beyond the Cookie

    As Apple stakes out an aggressive pro-privacy stance, Google occupies middle ground

    November 13, 2019
  • Retail Revolution

    Best Buy touts first-party data capabilities as it looks to build its media business

    October 14, 2019
  • The Programmatic Publisher

    The Telegraph is moving beyond clicks to convince marketers its ads work

    November 20, 2019
  • money hands
    Subscriptions

    Publishers pour money into paid marketing for their subscription products

    October 10, 2019
  • The Programmatic Marketer

    Firefox browser will block the IAB’s DigiTrust universal ID

    November 26, 2019
  • Data Regulation

    ‘It’s a balancing act’: Media buyers want contextual targeting features to evolve further

    July 4, 2019
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    Advertising casualties of the pivot to privacy

    August 26, 2019
  • Future of TV

    Tastemade expands 24-hour TV channel to the UK

    November 6, 2019
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