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4017 Results for ‘Collective’

The Sports Marketing Playbook

Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up

May 14, 2026
Evolving Agencies

Platform aspirations, legacy limitations: the agency holdco dilemma

December 20, 2024
Upfronts

As upfront negotiations near, buyers chart path through complex sports market

April 20, 2026
Retail Revolution

Two agencies merge with PE help to grab a larger share of a maturing marketplace

August 19, 2025
The Business of AI

AI Briefing: The FTC is leaning into ‘tech censorship’

February 24, 2025
The Creator Economy

Meta’s bid to woo creators to Facebook just might work, despite its recent legal woes

April 2, 2026
Experimental Channels

Are NFTs dead? How media agencies are framing the future of this blockchain tech

July 21, 2023
Google on Trial

DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly

September 9, 2024
Marketing on Platforms

Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social

February 16, 2026
The Business of AI

Marketers warm to AI, but creative challenges and legal risks still loom

September 18, 2025
The Sports Marketing Playbook

Programmatic is drawing more brands to this year’s Winter Olympics

February 6, 2026
Member Exclusive

Future of Marketing Briefing: How agencies are betting on entertainment to survive

June 5, 2026
Member Exclusive

Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI

April 21, 2025

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