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4017 Results for ‘Collective’

Marketing on Platforms

Meta moves into controversial ad space: principal-based trading

March 27, 2025
Navigating Economic Instability

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty

June 10, 2025
Sponsored

How data marketplaces are evolving to meet buyers’ expectations

March 18, 2025
Marketing on Platforms

Amazon reverses its Google Shopping retreat, making life harder for performance buyers

August 29, 2025
Member Exclusive

Media Briefing: From standards to marketplaces: the AI ‘land grab’ is on

October 2, 2025
WTF Series

WTF is differential privacy?

February 20, 2024
Brand Safety

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways

March 10, 2025
Retail Media Rewritten

Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack

August 4, 2025
Marketing on Platforms

Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric

November 12, 2025
Content & Commerce

Advertisers react to holiday creep by pushing TV spend earlier

November 3, 2025
Marketing on Platforms

Why Apple is the Big Tech dark horse of adland

August 12, 2024
The Sports Marketing Playbook

Brands are catching World Cup fever even without official sponsorships

June 9, 2026
Zero-click Future

‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets – and costs

May 6, 2026

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