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19947 Results for ‘Branding’

Brands in Culture

Why this non-alcoholic beverage brand focused on experiential, working with bartenders to boost brand awareness with a sober Gen Z

December 5, 2022
Equality and Opportunity

Activia joins brands ramping up multicultural marketing efforts

January 19, 2023
The Creator Economy

In graphic detail: Middle-tier creators are fueling the next phase of the creator economy

March 13, 2026
Sponsored

Why guaranteed access matters when it comes to securing premium DOOH inventory

May 28, 2025
Member Exclusive

Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement

April 15, 2026
Sponsored

Here’s what a bigger — and more fractured — 2026 World Cup means for advertisers

January 29, 2026
Marketing on Platforms

Twitter’s appointment of Linda Yaccarino as CEO signals the social network’s desire to win back brands

May 15, 2023
The Creator Economy

Video is making podcasts a premium buy for advertisers

May 21, 2025
Sponsored

Pause for effect: How pause ads reach viewers at can’t-miss moments

July 31, 2025
The Business of AI

Media agencies scrutinize paid search adjustments amid zero-click signal confusion

August 21, 2025
Zero-click Future

How the semantics of search are changing amid the zero-click era

May 19, 2025
The Sports Marketing Playbook

Advertisers are already looking ahead to next year’s World Cup

September 10, 2025
The Business of AI

Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk

December 24, 2025

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