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Electronic Arts has built its own ad server in a renewed push for ad dollars
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Special Projects
Digiday+ Research
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19949
Results for ‘Branding’
The Business of AI
Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
December 24, 2025
The Creator Economy
Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet
April 2, 2025
Member Exclusive
Marketing Briefing: Here’s what marketers put on the back burner for the foreseeable future
May 13, 2025
The Creator Economy
Vibes over metrics: Why more creators are holding IRL events to own their audience
April 22, 2026
Member Exclusive
Pitch deck: Amazon instructs advertisers to spend amid Trump’s tariff turmoil
April 23, 2025
Member Exclusive
Media Buying Briefing: How the holdcos fared in 2025, according to Comvergence
January 12, 2026
The Business of AI
Retail leaders at Target, Lowe’s and more on the AI investments they’re plotting for 2026
January 12, 2026
Member Exclusive
Future of Marketing Briefing: Kimmel, Google, TikTok: three fault lines in a broken ad economy
September 26, 2025
The Business of AI
How Adobe is adding new generative AI tools for enterprise clients and everyday users
June 9, 2023
Member Exclusive
Media Briefing: Overheard at the Digiday Publishing Summit, March 2026 edition
March 26, 2026
The Creator Economy
Mega creators find that their personalities alone aren’t scalable as standalone businesses
May 7, 2026
Digiday Awards
Adobe, Harvard Business Review and Disney Advertising are among 2025’s Digiday Media Awards finalists
April 29, 2025
Brands in Culture
Digiday ranks the best and worst Super Bowl 2026 ads
February 10, 2026
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