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19935 Results for ‘Branding’

Marketing on Platforms

What X — the artist formerly known as Twitter — needs from a head of brand safety

August 3, 2023
Business of TV

From product placement to the Netflix Cup: marketers weigh up the unconventional twist in its ad strategy

November 10, 2023
Brands in Culture

Two years in, Bose’s first CMO outlines his plan for the brand

May 30, 2023
Gaming & Esports

Why Epic Games is encouraging brands ranging from 7-Eleven to Coachella to activate inside Fortnite Creative

August 24, 2023
The Business of AI

Programmatic ads pose new brand risks amid the generative AI boom

June 29, 2023
Sponsored

Brands are optimizing video production to drive user acquisition

March 20, 2023
Gaming & Esports

Why Mastercard is advertising more with Riot Games even as other brands divest from esports

August 30, 2023
Marketing on Platforms

TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies

August 28, 2023
Beyond Ads

As Apple enters the VR headset market, brands take a wait-and-see approach

June 26, 2023
Glossy E-Commerce Summit

December 8, 2023
Member Exclusive

Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives

April 15, 2024
Beyond Ads

Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud

May 19, 2023
Member Exclusive

Pitch deck: How Amazon is selling ads on Prime Video to advertisers

January 29, 2024

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