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The Rundown: AI clones split the creator economy
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    19935 Results for ‘Branding’
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    Claire’s builds on Roblox investment with new partnership

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    Why brands are still trying to be funny and chronically online — even in ‘late stage social media’

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    How sports marketing is shifting from media buys to moment-based activation

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    Unpacked: How loyalty programs power lifecycle marketing strategies

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    Auto brands are leveraging addressable TV to reach engaged audiences

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  • Marketing on Platforms

    TikTok now has a seat next to Amazon and Walmart in RFPs

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  • Member Exclusive

    Research Briefing: Marketers are set to increase their upfront spending this year

    May 16, 2024
  • Beyond Ads

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    October 5, 2023
  • Brand Safety

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    Why CTV is the next big branding channel for sports advertisers 

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  • Zero-click Future

    Marketers question expensive AI visibility tools as inconsistent results fuel skepticism

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  • Strategizing for the Future

    Here are the key differences between Gen Z and Gen Alpha that brands and agencies need to understand

    August 10, 2023
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