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19935
Results for ‘Branding’
Business of TV
Ad overexposure on CTV hurts streamers as much as brands
July 12, 2023
Gaming & Esports
How PGL used influencer co-streams to supercharge esports viewership
April 12, 2024
Experimental Channels
Why brands like Nordstrom and Zappos are revisiting print marketing
August 16, 2023
Strategizing for the Future
How independent agencies grow their sports practices
August 20, 2024
Super Bowl
Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands
February 2, 2024
Gaming & Esports
How TikTok is using data to convince gaming brands to spend on the platform
October 27, 2023
Brands in Culture
Why luxury brands like Prada and Burberry are stepping into the sports arena
August 4, 2023
Member Exclusive
Maintaining Brand Identity
January 19, 2023
Super Bowl
TelevisaUnivision reveals the brands that will sponsor its first-ever Spanish-language Super Bowl telecast
February 8, 2024
Super Bowl
With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how.
February 8, 2024
Member Exclusive
CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers
August 12, 2024
Super Bowl
Why advertisers aren’t likely to step away from X before the Super Bowl
January 19, 2024
Future of Measurement
How agencies are measuring impact for brands beyond the classic core metrics
September 13, 2023
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