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Special Projects
Digiday+ Research
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19930
Results for ‘Branding’
Experimental Channels
Why DSW and other brands are pivoting back to ‘old’ marketing tactics
June 3, 2026
Brands in Culture
The AI paradox: Marketers trust AI to buy media, not build brands
May 27, 2026
Member Exclusive
Future of Marketing Briefing: The brands winning at AI started with process not tech
May 15, 2026
Audio Anywhere
Podcast engagement drives brand audio spending ahead of World Cup
April 29, 2026
The Sports Marketing Playbook
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
April 9, 2026
The Creator Economy
Brands turn niche news creators into a new earned media engine
March 19, 2026
Brands in Culture
The real winners of March Madness? Brands that move fast on NIL deals
March 19, 2026
Digiday Media Buying Summit
As brands respond to AI search, walls crumble between paid and organic
March 6, 2026
The Creator Economy
Creators pivot as brands’ spending goes into ‘freeze mode’
April 30, 2025
Navigating Economic Instability
Footwear brands navigate uncertainty after latest tariffs flip-flop
February 27, 2026
Marketing on Platforms
Reddit has carved out an upper funnel niche for brand advertisers
February 26, 2026
Gaming & Esports
How Adidas’ avatar launch signals the brand’s continued confidence in Web3
August 19, 2024
Sponsored
How brand safety tools are evolving into growth drivers
April 24, 2025
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