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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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797
Results for ‘"pivot to video"’
Generative AI
What AI startup Cluely gets — and ad tech forgets — about attention
July 3, 2025
Member Exclusive
Media Briefing: New AI-focused roles signal an evolution of AI strategy at news publishers
July 24, 2025
Marketing on Platforms
‘There was a conversation’: Vita Coco rides out TikTok U.S. uncertainty with its safety nets built
February 2, 2026
Business of TV
Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers
February 27, 2025
Marketing on Platforms
Meta’s Superintelligence Labs is already becoming part of the pitch to marketers
August 8, 2025
Evolving Agencies
“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
21 hours ago
Marketing in Sports
Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business
May 13, 2025
Retail Revolution
The Rundown: Pinterest’s Q2 results show progress with shoppable ads and video content
August 2, 2022
Generative AI
Meta’s AI ad plan raises stakes – even if creative execs are shrugging it off
June 9, 2025
Member Exclusive
Marketing Briefing: Why Google’s cookie deprecation cessation has CMOs focused on consumers who will ‘protect their privacy’
July 30, 2024
Gaming & Esports
‘Our entire industry is dying’: In esports media, layoff season is in full swing
July 13, 2022
The Creator Economy
Shopping app LTK beefs up consumer app with focus on videos as social algorithms keep changing
March 11, 2025
Podcasts
TikTok ban looms closer, leaving more questions than answers in its wake
March 18, 2025
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