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Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform
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809
Results for ‘"pivot to video"’
The Creator Economy
Shopping app LTK beefs up consumer app with focus on videos as social algorithms keep changing
March 11, 2025
Member Exclusive
Marketing Briefing: Why Google’s cookie deprecation cessation has CMOs focused on consumers who will ‘protect their privacy’
July 30, 2024
Podcasts
TikTok ban looms closer, leaving more questions than answers in its wake
March 18, 2025
Member Exclusive
Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul
May 21, 2026
The Programmatic Marketer
A check on The Trade Desk’s risks and rewards
May 12, 2025
Member Exclusive
Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again
April 9, 2025
Marketing on Platforms
Meta’s Threads ads arrive fast, but advertisers move at their own pace
April 25, 2025
Member Exclusive
Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
July 21, 2025
Member Exclusive
Media Briefing: In the AI era, subscribers are the real prize — and the Telegraph proves it
March 12, 2026
Retail Revolution
ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
January 27, 2025
Member Exclusive
Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms
September 29, 2025
Sponsored
How decision intelligence bridges the gap between clean rooms and decisions
September 20, 2024
Member Exclusive
Future of Marketing Briefing: The ad industry has an AI label problem
April 10, 2026
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